Cookie Policy (EU)

COOKIE POLICY

Cookie and Tracker Policy

1. How Cookie Management Works

At sensismedia.com, cookies and third-party tracking technologies are not loaded by default. Before any visitor action, all statistical and advertising tools remain in an inactive state.

In practice: any element not strictly necessary for the basic functionality of the page remains disabled until explicit consent is given. DEFAULT: OFF

2. Cookie Categories

Categories in use and their purpose
Essential, for basic functions such as form submission, session integrity, and secure connections.
Analytics, provide insight into website usage patterns. Declining them does not affect functionality.
Marketing, used for campaign performance measurement, audience segmentation, and ad retargeting.

Note: where tag management systems are used, they are configured to activate only after the relevant consent category is given, preventing any premature loading of third-party scripts.

3. Google Consent Mode v2

When Google services are used on the website, consent signals for analytics and advertising are initialised as negative from the first page load until the visitor actively consents. This architecture prevents any data collection before a positive choice.

Consent status updates take effect immediately after pressing Accept / Reject / Manage.

4. Where Your Choice Is Stored

Your consent choice is stored locally in the browser to avoid displaying the prompt on every visit. The system uses the following storage mechanisms, in order of priority:

LocalStorage
primary method
SessionStorage
secondary method
Secure Cookie
fallback
In-Memory
last resort

Internal keys such as sensis_consent_choice, sensis_consent_time, sensis_consent_uuid are used to maintain your choice between sessions.

5. Revoking Consent (Clearing)

If you withdraw or downgrade your consent at any time, the system automatically initiates a cleanup of all cookies and storage elements associated with tracking services.

Excluded from cleanup: cookies essential for basic website functionality (e.g., form state, session authentication, security tokens).

6. Do Not Track and Embedded Content (e.g., YouTube)

If your browser sends a Do Not Track signal and there is no prior consent record, this is interpreted as a preference for maximum privacy (non-essential categories are treated as negative). In addition, third-party embedded content such as video players appears as a click-to-activate placeholder, loading only after explicit visitor interaction.

DNT: 1 → interpreted as an active privacy preference

Consent preferences can be modified at any time via Manage in the cookie banner.