BEFORE EVERY LINE OF CODE,
A PLAN
Before we write a line of code or turn on a camera, we plan. Market analysis, positioning, digital roadmap and measurement plan: strategy is our first service, not a free add-on.
Strategic planning, developers and the production crew are the same team. What is planned, built and measured is handled by the same people.
And it has three steps: the 2-hour workshop, the annual marketing calendar, and the full strategy that can carry an entire business. You climb as high as you need.
THIS SITE: 100/100 ON GOOGLETHREE STEPS, ONE PLAN
Start wherever it makes sense for you. Each step builds on the previous one.
STRATEGY WORKSHOP
A 2-hour session, market and competitor research, and a written 12-month roadmap delivered within 10 working days. Yours to keep, whichever partner you choose.
MARKETING CALENDAR + BUDGET TRACKER
A month-by-month plan for a full year: trade shows, campaigns, content, print materials. Plus a working budget file that lives and updates alongside it.
STRATEGY ENGAGEMENT
In-depth desk research, strategy by market and sector, product plays, decision and risk register, annual calendar. Strategy that can carry an entire business.
WHAT YOU GET IN YOUR HANDS
Not advice floating in the air. A written deliverable, yours to keep, whichever partner you choose.
2-HOUR SESSION
Where you are, where you want to go, what is blocking you.
COMPETITOR ANALYSIS
What others are doing online and where they are leaving gaps.
POSITIONING
The message that makes you stand out across your site, video and advertising.
SEARCH MAP
What your customers are searching for and which pages answer it.
12-MONTH ROADMAP
What gets built, what gets filmed, what gets promoted, and in what order.
MEASUREMENT PLAN
The numbers that judge every decision.
FROM MEETING TO ROADMAP
Ten working days, three steps, zero vague nonsense.
MEETING
In person in Thessaloniki or online. Two hours of structured discussion, not casual brainstorming.
RESEARCH
Market, competitors and searches, cross-checked against your goals.
DELIVERY
Written roadmap: what we recommend, why, in what order and at what cost. Yours forever.
548 PAGES THAT CARRY A FACTORY
Our latest Strategy Engagement: a strategic dossier for a plastics factory in Bulgaria. Research, strategy by country and sector, regulatory framework up to 2030, annual marketing calendar with budget tracker.
FINAL STRATEGIC REPORT, 548 PAGES
READER’S GUIDE
INTERNAL PAGE
MARKETING CALENDAR, A3
BUDGET TRACKER, XLSXYour roadmap has nothing to sell you.
BEFORE YOU ASK
WHY SHOULD I PAY FOR STRATEGY?
Because the free “plan” inside a quote is always a sales plan. The workshop delivers analysis and a roadmap you keep. And if you move forward with us, you never paid for it: it is credited back.
IS IT ONLY FOR NEW SITES?
No. Half the sessions are for existing sites that are not performing: we find out why and design the fix.
WHAT DO YOU NEED FROM ME?
Two hours and honest answers. Numbers if you have them, and definitely an appetite for clear decisions.
CAN I TAKE THE ROADMAP ELSEWHERE?
Yes. It is written, documented and yours. If someone else implements it, good luck to them too.
WHAT IS THE DIFFERENCE BETWEEN THE WORKSHOP AND THE ENGAGEMENT?
Scale. The workshop answers “what needs to be done and in what order” within 10 working days. The engagement is months of research: markets, sectors, competition, regulations, product-by-product planning. One level leads to the next.
CAN THE CALENDAR STAND ON ITS OWN?
Yes. If your strategy is clear and execution is what is missing, the annual calendar with the budget tracker can also be built as a standalone deliverable, based on the workshop findings.
WHAT IS THE MARKETING CALENDAR AND WHY DO I NEED IT?
Your yearly plan, month by month: trade shows, campaigns, content, print materials, with an owner and deadline for each one. Without it, marketing becomes whatever you remember whenever you find the time: trade shows catch you off guard and the budget burns in panic bursts.
WHAT IS THE BUDGET TRACKER AND WHY DO I NEED IT?
A working file that tracks every euro in the plan: what was budgeted, what was committed, what was paid, by action and month. It lives alongside the calendar and shows you at any moment where the money went and what it produced, before you decide what comes next.
WHAT IS THE STRATEGY ENGAGEMENT AND WHY DO I NEED IT?
The full work: months of research into markets, sectors, competitors and regulatory framework, strategy by country and product, with an annual calendar and budget tracker included. You need it when the decisions depending on it cost many times more than the research: new markets, new lines, new products.