Website g-steel.gr
A site that matches the machine
What the brief demanded
The buyer here is an engineer. They do not read marketing copy: they look for whether their part can be cut, at what thickness, and when it lands. G-Steel Metal has been cutting since 1998, certified to ISO 9001:2015, exporting to three markets. The site had to match the machine.
The spec became the opening argument
The architecture decision
Five materials, two machines, a range from 0.3 to 40 mm. Instead of a PDF download we put it up front as a diagram: the engineer answers their own question in two seconds and moves to the form.
What we built
Six decisions, one system
Bilingual architecture
Greek and English on separate URLs with hreflang, not a translation plugin.
GR + ENRFQ form with drawings
Upload of DXF, DWG, STEP, IGES and PDF, with material, thickness and quantity in one step.
5 FILE TYPESA page per capability
Every machine and process gets its own page, so it can rank for its own searches.
6 PAGESStructured data
Markup so Google reads the specifications as data, not only as prose.
SCHEMASpeed
A custom build with no off-the-shelf theme. Clean code, fast on every device.
100/100Identity
Logo and brand book from the same team, so the site and the print speak alike.
BRAND BOOKThe path we designed
From specification to order
Self-qualification
The engineer finds their material and thickness without picking up the phone.
Drawing upload
The CAD file goes through the form, with the order details attached.
An answer in numbers
Price, availability and lead time, against that same drawing.
Order
The conversation starts from the engineering, not from an appointment.
Industry? We speak your language
We build sites for businesses that sell on specifications and tolerances, not adjectives. If your product has numbers, the numbers become the argument.
