URL
e-plastics.gr
Client
TNS Commerce
Category
Branding & Strategy
About the project
Sensis Media built the identity system of e-plastics.gr, the TNS Commerce online store for crates, pallets and pallet boxes. The mark is the product itself: a crate in isometric section, two planes sitting one on top of the other, because what the store really sells is the stack.
The brand book goes past the logo. It defines the language of the catalogue, down to the product title formula: type first, then capacity, dimension and code, so that two crates compare at a glance.
Rules
Navy writes, coral points. Nine parts navy and white, one part coral, never coral for text.
The crate colour is not ours. Red meat, blue fish, green produce: the trade's hygiene code, a separate system from the brand palette.
