Brand book e-plastics.gr
THE SYSTEM RUNS ACROSS 143 CODES
What turns a catalogue into a point of reference
NAMES WITH A FORMULA
Type, colour, capacity, dimensions, code: five fields, always in the same order. The same crate is called the same thing in the shop, on the invoice and on the warehouse shelf.
A COLOUR THE BRAND DOES NOT PICK
Red meat, blue fish, green produce. The trade’s hygiene code stays untouched, outside the brand palette. The brand book says so explicitly, so the two are never confused.
A CATALOGUE THAT READS
Twenty-three categories, ten fields of use. The buyer reaches the right crate through the job they do, not through a code they do not know.
REFERENCE, NOT CLAIM
A product named by the same rule everywhere becomes quotable: the buyer finds it, the search engine reads it correctly, and so does a language model.
A brand book is not a poster for the wall. It is the rule that keeps 143 codes saying the same thing the same way, years after delivery, even when somebody else in another department is the one writing.
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