Brand book Pirinplast

The mark
Colour
Pirinplast Teal#0E8C84
Pirin Slate#2C3E45
Cool Bone#F2F4F6
Sheet Edge#B8C4C2
Steel Blue#3F6FA8
Deep Teal#0E5249
Typography
DM Sans
Headlines, weight 800
IBM Plex Sans
Body, Latin + Cyrillic
IBM Plex Mono
Technical data

URL

pirinplast.com

Client

Pirinplast AD

Category

Branding & Strategy

About the project

Sensis Media developed the identity of Pirinplast AD, a plastics manufacturer in Gotse Delchev, Bulgaria, exporting to over 100 partners. The mark pairs a cube with the wordmark in teal.

Slate for the anchor, Cool Bone for the ground and Sheet Edge as a structural neutral build a clean, industrial system. Typography rests on DM Sans for headlines and IBM Plex Sans for body.

Rules

A teal nobody else owns. The hue appears on none of the sector competitors, owned shelf space.

Wordmark always Latin, with the ®. A clear zone equal to the height of the “P” surrounds the mark, and the wordmark is never transliterated.